As a copywriter and creative, I have a very particular set of skills, but I don’t think I’m precious about my work. I try not to be. It’s just words, after all. But if one more designer plonks an ampersand in the middle of one of my sentences, I’m going to get jolly miffed.
Our copywriters were tasked with creating online descriptions for 30 transport hubs (cruise terminals, airports and airstrips) across Western Australia that make its hidden treasures easier to reach. A few of the newest additions to Perth’s ‘hipster haven’ (as described by the New York Times) urgently needed some online presence too.
PetRescue needed to raise funds at tax time to support all 15 of their free pet search and adoption services, including the website which connects thousands of homeless pets with thousands of pet seekers every day. They’d been successful in securing a gift matching pledge from one of their major corporate partners, so they needed a fundraising campaign strategy to fully leverage this opportunity.