‘Why are you called Caboodle?’ people ask us. Because our copywriters do the whole creative kit and copywriting caboodle. Brand and product naming. Messaging and taglines. Marketing copy. Website content. The works. And every now and then we get to work on the whole shebang, like we did for Hemponics.
“We need a new name so our Australian clinical care and research business can go global. It needs to be short. It should be evocative and feel warm and inviting. It must be free of IP conflicts, of course. Oh, and we’d like it to include the letters E, M and, ideally, D. In that order.” Okaaaay. No problem.
