‘Why are you called Caboodle?’ people ask us. Because our copywriters do the whole creative kit and copywriting caboodle. Brand and product naming. Messaging and taglines. Marketing copy. Website content. The works. And every now and then we get to work on the whole shebang, like we did for Hemponics.

Every now and then, our freelance copywriters are able to carve out some time to do a little pro bono work. It feels good to use our skills to do some good in the world. And that’s why we were more than happy to help when Neil Pennock from the TLR Foundation approached us.

Our copywriters love their food. We also love working with clients who do good. So, when we were approached by the lovely people at Gather Foods – Perth’s leading Aboriginal-owned food company – we couldn’t wait to get our teeth into the job.

As freelance copywriters, we’re pretty jammy. We get to work with some great people on wonderful brands that genuinely have something special to say and want to say it in an equally special way. Like the prolific Meg Coffey and the wonderful State of Social.

Read our latest Copyranter post about AI and the existential threat to absolutely no copywriters who are worth their salt.

MNG is one of Australia’s leading surveying firms, with a long history of pioneering new technologies and solutions that give their clients a clear edge. But like a lot of highly technical businesses, the MNG team hasn’t always told that story very well. Their new website changes all that.

Gambling is just a bit of fun. Until it isn’t. Until you’re gambling with cash you can’t afford to lose, your savings, your relationships, your family’s wellbeing, your future. And this was the kernel of an idea we developed for WA’s latest Gamble Aware campaign.

Rock Solid Data in Perth helps smart Australian mining companies extract maximum value from their data so they can work even smarter. It’s complex, technical stuff. Our website copywriters’ challenge: writing content for their new site that makes the technical feel accessible and the complex simple.

Mosaic is a very special disability services provider. Their clients’ inspirational stories make that obvious. So, when our copywriters were asked to help create Mosaic’s first-ever campaign to inspire people with disability in Perth to realise their dreams with Mosaic, we knew where to find the campaign’s heroes.

An established market-leading team. A unique situation that meant they had to rebrand. An old business name with lots of brand equity just begging to be dusted off. Yep, this was a curly one. But our copywriters love curly ones.

You read it here first. It is possible to write brochures for a financial services firm that you might actually want to read. Yes, really.

Everybody who’s anybody in the world of digital marketing will be at Optus Stadium in Perth on 23 and 24 August for Australia’s brightest, brainiest, bestest digital marketing event: State of Social ’22. And once again, our copywriters have been helping the irrepressible Meg Coffey share the SOS 22 love.

Custom websites = Good. Template websites = Bad. Or so conventional website development wisdom would tell you. Bad for UX. Bad for SEO. Just bad. Except they don’t have to be.

The Healthengine B2B marketing team called on Caboodle to write a suite of GP and dental case studies and create a template their own in-house team could adopt going forward. They were keen to embrace a more editorial approach, so we gave them a formula that allowed for plenty of creative freedom.

A while ago, I wrote about how our out-of-office reply won some new business. A nice little story and, more importantly, proof that the words you choose matter, wherever those words are. Well, a similar thing happened with a new business enquiry last week, courtesy of our 404 error page.

Monument Advisory was already one of Perth’s most progressive financial services businesses. One name change and a new website later, Scope Advisory is a financial advice and wealth management brand that looks and feels it.

Mosaic is one of Perth’s most respected disability service providers, but their messaging and website didn’t do them, their reputation or suite of services justice. See how our copywriters helped the Mosaic team piece their messaging, website and marketing together.

Writing a website is always a privilege for our copywriters. Writing a brand and digital agency’s website, well, that’s an even bigger honour, especially when the agency in question understands the power of smart words and a sassy brand voice.

When the company behind the brochure is an Aboriginal-owned business that’s tackling racial prejudice in the construction industry, as well as major projects for organisations like Bunnings, Officeworks, KMART and government agencies, departments and councils across WA. Read all about it.

Covid-19 vs State of Social ’20? No contest. Not even a global pandemic stops Australia’s brainiest digital and social marketing event. SOS is back at Perth’s Optus Stadium. And it’s as brilliant as ever. Trust us. We’re helping to tell the SOS ‘20 story. And we’re going.