Want to be the Apple, Uber or Google of your industry? Then you need to think like Apple, Uber and Google, starting with choosing – or creating – the ideal brand name.


There’s an art to choosing or creating the right brand name.

There’s a bit of science involved, too. And some legal ground rules. Lucky for you, brand naming and business naming is a bit of a specialty for us.

 
 

 

We don’t like to name drop, but…

We’ve named a host of businesses and products.

Compound brand names. Blended brand names. Invented brand names. Camel case, upper case, lower case, we’ve been on the brand-naming case for clients from a host of sectors.

Here are just some of the brands we’ve recently named:

 

 
HorsePower.  New name, new start. A  Key2Creative  project.

HorsePower. New name, new start. A Key2Creative project.

Cascada.  A full  brand reboot , with  Luminosity .

Cascada. A full brand reboot, with Luminosity.

Cahoots.  The new name for WA charity Kids' Camps. This was a  Key2Creative  project.

Cahoots. The new name for WA charity Kids' Camps. This was a Key2Creative project.

Outline.  A geospatial imagery company operating in Australia, Africa and Asia.

Outline. A geospatial imagery company operating in Australia, Africa and Asia.

Q.  A national design and construction firm. This was a  Luminosity  project.

Q. A national design and construction firm. This was a Luminosity project.

HERE.  A real estate agency based in Perth. This was a  Luminosity  project.

HERE. A real estate agency based in Perth. This was a Luminosity project.

The Bowery. The o nline homewares store. This was a  Luminosity  project.

The Bowery. The online homewares store. This was a Luminosity project.

Advocate.  A specialist recruitment consultancy based in Perth.

Advocate. A specialist recruitment consultancy based in Perth.

Fortus.  A construction plant firm in Australia. This was a  Luminosity  project.

Fortus. A construction plant firm in Australia. This was a Luminosity project.

BlueHelix. An Australian business consultancy. This was a  Luminosity  project.

BlueHelix. An Australian business consultancy. This was a Luminosity project.

IFAP Ethos.  A workplace safety program. This was a  Luminosity  project.

IFAP Ethos. A workplace safety program. This was a Luminosity project.

Regents. A commercial real estate agency in Perth. This was a  Luminosity  project.

Regents. A commercial real estate agency in Perth. This was a Luminosity project.

AccordWest.  A Western Australian charity. This was a  Luminosity  project.

AccordWest. A Western Australian charity. This was a Luminosity project.

Latitude Holidays.  An independent travel agency, based in Western Australia.

Latitude Holidays. An independent travel agency, based in Western Australia.


 

Want a brand name that'll do the business?

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