Brand development

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"Want to help launch a delectable Margaret River wine?" Amen to that.

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"Want to help launch a delectable Margaret River wine?" Amen to that.

Our copywriters do pretty much everything, word-wise. Brand naming. Messaging. Copywriting. You name it. That’s why we’re called Caboodle – we offer the whole copywriting kit and whathaveyou. But it’s not every day we’re asked to (hic!) create a new name, messaging and story for a new wine.

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Sunstone: A new dawn (and name) for a super-smart consultancy.

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Sunstone: A new dawn (and name) for a super-smart consultancy.

Connect Advisory wanted a new look and website to mark a new era. But as is often the case, it turned out that the up-and-coming consultancy in Canberra needed a bit more than a new visual ID and online home.

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Meet Ayla, the life-admin app (and our latest brand naming project).

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Meet Ayla, the life-admin app (and our latest brand naming project).

When Noobill was launched as a bill-tracking app, George Wang – the app’s creator – set out to make bill management easier. But as Noobill’s user base grew, so too did its purpose. It meant Noobill needed a new name. A name that would help the app grow even more.

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How one of our most difficult naming projects turned out to be a breeze.

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How one of our most difficult naming projects turned out to be a breeze.

“We need a new name so our Australian clinical care and research business can go global. It needs to be short. It should be evocative and feel warm and inviting. It must be free of IP conflicts, of course. Oh, and we’d like it to include the letters E, M and, ideally, D. In that order.” Okaaaay. No problem.

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Getting to the heart of a Lover brand.

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Getting to the heart of a Lover brand.

Our website copywriters didn’t write all the words, but we did help a true Lover brand take shape, tap into those special moments in people’s lives and inspire connection through thoughtful, conscious and gorgeous sustainable gifts.

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Create a global brand voice to save humanity. No pressure!

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Create a global brand voice to save humanity. No pressure!

Getting your brand voice and messaging nailed from day one is absolutely crucial. Especially when you’ve got an urgent mission to go global, motivate businesses to take faster, bolder action on climate change and save humanity.

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Creating a warm brand story for an inspirational disability services provider.

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Creating a warm brand story for an inspirational disability services provider.

Kira in Perth is more than just a disability services provider. The Kira team is an extended family for people living with disability, and their families. Find out how our copywriters told the Kira brand story.

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Rebooting a Perth engineering brand, from naming to copywriting.

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Rebooting a Perth engineering brand, from naming to copywriting.

We were asked to provide the whole naming, messaging and copywriting kit and caboodle on a major brand reboot. Find out how our copywriters helped this Perth engineering firm move on.

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A new name and sense of purpose for a Western Australian charity.

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A new name and sense of purpose for a Western Australian charity.

When a local Perth charity outgrew its name and messaging, our copywriters helped revitalise the brand, with a new name, tagline and messaging platform. Read about how Kids' Camps became Cahoots.

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Helping one of Perth’s top IT companies find their messaging mojo.

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Helping one of Perth’s top IT companies find their messaging mojo.

You know you're good, you know you provide tangible value for clients, but you don't quite know how to explain it. That's why Office Solutions IT in Perth engaged our copywriters.

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Inspiring volunteers nationwide with EdConnect Australia.

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Inspiring volunteers nationwide with EdConnect Australia.

From writing a copywriting style guide, through to bringing the brand's new voice to brochures and more, read about our copywriters' work for EdConnect Australia.

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A tasteful tagline to help reposition a renowned Margaret River winery.

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A tasteful tagline to help reposition a renowned Margaret River winery.

See how our copywriters worked with an established winery in Western Australia's Margaret River wine region to reposition the winemaker's brand, starting with a new tagline.

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One little press ad that marks a huge leap forward for an ambitious WA charity.

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One little press ad that marks a huge leap forward for an ambitious WA charity.

From brand consulting to message design to the first little ad in a long-term brand building project, learn how our copywriters helped a small local foster care charity get set for a big future.

Social proof, confirmation bias and building a movement.

Social proof, confirmation bias and building a movement.

People buy into a brand emotionally, then seek out information (a tendency known as confirmation bias) such as case studies, testimonials and reviews (social proof) to support their decision. But why stop at closing a sale when you can open the doors to a community of advocates?