Meet the freelance copywriters behind Caboodle Copywriting.

Advertising copywriters. Website copywriters. Digital copywriters. Fundraising copywriters. Call us what you will. Truth is, our copywriting services and brand storytelling expertise span the marketing, digital and branding spectrum, just as our copywriting portfolio includes for-profit and non-profit organisations of all shapes and sizes throughout Australia.

Paul Leonard, freelance copywriter and creative director.

With over 17 years’ experience as an advertising copywriter, working for agencies in London, Perth and on Australia’s east coast, Paul has developed brands, created concepts and crafted copy for clients such as Harrods, British Airways, Amnesty International, Bankwest, IBM, Deutsche Bank, HIF, Ajilon and Tourism Western Australia.


Jo Baker, freelance copywriter, brand storyteller and fundraiser.

Born into the London ad agency world in the mid 90s, Jo cut her teeth writing for the likes of WHSmith, Coca-Cola Schweppes and NatWest Bank. But it wasn’t until the early noughties that she discovered her true calling - writing for tourism, ethical brands and the non-profit sector. She’s had the privilege of working with Tourism WA, Australia’s North West and the City of Armadale, ENJO and Solar Dwellings, as well as 100 Women, Hepatitis Australia and Tangaroa Blue Foundation. One of her charity client relationships also developed into a permanent position as the Fundraising and Brand Development Lead for PetRescue - Australia’s most visited charity website.

In-the-know people who know people.

Need a designer or art director? Looking for a web developer or PR guru? We can help. We know some of the very best creative freelancers in Perth and Australia.
We’re nice people. Honest. We even offer pro bono and discounted charity copywriting. But even if you aren’t a charity, our copywriting rates represent great value. So get in touch and tell us about your project – we’re always happy to talk.


Want a copywriting quote? No problem.

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