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Diving deep to find the shiny and curious things for home page content.

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Diving deep to find the shiny and curious things for home page content.

If you want to hold the shortest of attention spans, you have to dive deep for pearls – otherwise, your audience will just keep swimming. Find out how our copywriters went to great depths with Deep Sea Creative to create their website home page content.

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Helping WA find the force: Interviewing Yoda and more.

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Helping WA find the force: Interviewing Yoda and more.

Our friends at FutureNow and Tourism WA handed us a brief we were made for – conducting one-on-one interviews with the cream of the tourism, hospitality and events crop to create a suite of authentic occupational case studies.

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Messaging, website content and packaging copy that made our client do a hempy dance.

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Messaging, website content and packaging copy that made our client do a hempy dance.

‘Why are you called Caboodle?’ people ask us. Because our copywriters do the whole creative kit and copywriting caboodle. Brand and product naming. Messaging and taglines. Marketing copy. Website content. The works. And every now and then we get to work on the whole shebang, like we did for Hemponics.

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Bringing authenticity to user-centred career guides.

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Bringing authenticity to user-centred career guides.

Creating case studies that give a true-to-life representation of real-world careers, we interviewed more of Western Australia’s brightest guiding lights in media and publishing; print and graphic arts; visual art and design; performing arts; screen; digital technology; galleries, museums and libraries; sports, fitness and recreation; and racing and equine.

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The countdown to State of Social ’23 is on. And we love every minute.

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The countdown to State of Social ’23 is on. And we love every minute.

As freelance copywriters, we’re pretty jammy. We get to work with some great people on wonderful brands that genuinely have something special to say and want to say it in an equally special way. Like the prolific Meg Coffey and the wonderful State of Social.

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Throwing some clayfulness at product descriptions.

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Throwing some clayfulness at product descriptions.

Our brief was to write three product description pages for Palinopsia Ceramics - a passion brand that bangs the no-ho-hum drum. We knew this was a client and a project we were going to love. See what took shape.

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The Goldilocks of occupational profiles: Just enough to engage and inform.

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The Goldilocks of occupational profiles: Just enough to engage and inform.

FutureNow approached our copywriters with a mission to help people of all ages navigate and feel positive about their career decision-making journey, and we got to work on shaping the whole feel of that first introductory step.

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What are you gambling with? The new Gamble Aware campaign.

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What are you gambling with? The new Gamble Aware campaign.

Gambling is just a bit of fun. Until it isn’t. Until you’re gambling with cash you can’t afford to lose, your savings, your relationships, your family’s wellbeing, your future. And this was the kernel of an idea we developed for WA’s latest Gamble Aware campaign.

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We’re loving ‘Now you know what's behind that quokka smile.’

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We’re loving ‘Now you know what's behind that quokka smile.’

It’s a dream job and always a huge pleasure working with the content management team at Tourism Western Australia. But it really was a big privilege for Caboodle to contribute to the special edition eDM for the launch of the new brand for Western Australia – Walking On A Dream.

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Holy sea cow! You had us at ‘fluffy pink pom poms.’

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Holy sea cow! You had us at ‘fluffy pink pom poms.’

Once the borders opened, Tourism Western Australia called on our copywriters to keep fuelling WA’s appetite for adventuring at home, as well as reminding east coasters and Kiwis of those dreamscapes they’d experienced vicariously via Insta during covid.

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One campaign. Five stories. Loads of likes, shares and new clients.

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One campaign. Five stories. Loads of likes, shares and new clients.

Mosaic is a very special disability services provider. Their clients’ inspirational stories make that obvious. So, when our copywriters were asked to help create Mosaic’s first-ever campaign to inspire people with disability in Perth to realise their dreams with Mosaic, we knew where to find the campaign’s heroes.

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Writing Distl’s website. A copywriter’s dream.

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Writing Distl’s website. A copywriter’s dream.

Writing a website is always a privilege for our copywriters. Writing a brand and digital agency’s website, well, that’s an even bigger honour, especially when the agency in question understands the power of smart words and a sassy brand voice.

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How one of our most difficult naming projects turned out to be a breeze.

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How one of our most difficult naming projects turned out to be a breeze.

“We need a new name so our Australian clinical care and research business can go global. It needs to be short. It should be evocative and feel warm and inviting. It must be free of IP conflicts, of course. Oh, and we’d like it to include the letters E, M and, ideally, D. In that order.” Okaaaay. No problem.

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When is a capability brochure more than a capability brochure?

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When is a capability brochure more than a capability brochure?

When the company behind the brochure is an Aboriginal-owned business that’s tackling racial prejudice in the construction industry, as well as major projects for organisations like Bunnings, Officeworks, KMART and government agencies, departments and councils across WA. Read all about it.

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Getting to the heart of a Lover brand.

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Getting to the heart of a Lover brand.

Our website copywriters didn’t write all the words, but we did help a true Lover brand take shape, tap into those special moments in people’s lives and inspire connection through thoughtful, conscious and gorgeous sustainable gifts.

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Don’t have a USP? Turn your brand voice into one.

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Don’t have a USP? Turn your brand voice into one.

In a world where USPs – genuinely unique points of difference – are increasingly hard to find, it’s not always WHAT you say about your business, but HOW you say it that will open customers’ hearts, minds and wallets. Turn your brand voice into a USP.

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Rebooting a Perth engineering brand, from naming to copywriting.

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Rebooting a Perth engineering brand, from naming to copywriting.

We were asked to provide the whole naming, messaging and copywriting kit and caboodle on a major brand reboot. Find out how our copywriters helped this Perth engineering firm move on.