Getting clicks and visits now WA’s borders are open
Until border closures forced everyone to holiday at home and wander out yonder in WA, Caboodle’s UK-born copywriters had seen more of the State than most born and bred West Aussies. Suddenly, our friends, neighbours, acquaintances and clients were seeing for the very first time the magical places Caboodle has cherished and returned to time and again. And they were absolutely loving being a tourist in their own backyard with all the social bragging rights.
So once the borders opened, Tourism Western Australia called on our copywriters to keep fuelling that appetite for adventuring at home, as well as reminding east coasters and Kiwis of those diverse WA dreamscapes they’d experienced vicariously via Insta during covid.
Here are a few highlights from the last few months of writing The Westerly eDM for Tourism Western Australia’s intrastate, interstate and New Zealand markets, with more to come.
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