Rock Solid Data in Perth helps smart Australian mining companies extract maximum value from their geological data so they can work even smarter. It’s complex, technical stuff. Our website copywriters’ challenge: writing content for their new site that makes the technical feel accessible and the complex simple.
Navigating a technical mining minefield.
With a range of data and database support, hosting, consulting and training solutions, the Rock Solid team often found themselves struggling to tell their story and sell the value of their services. Their story has to work for non-technical clients, as well as their more technically savvy audience.
At the request of our friends at Get With the Brand, we sat down with the management team to get our little brains around the big technical challenges Rock Solid takes on.
We then took a brief for their new website and pieced together the content, ensuring we put a sharp value-driven edge on everything we wrote.
Did we hit pay dirt?
Take a look and tell us what you think.
What brand-building challenges are you facing? Is your website missing the mark and underperforming? Find out more about our messaging expertise and take a look at some of our other website copywriting projects for businesses in Perth, across WA and all over Australia, then get in touch.