Does your copy have the feel-good factor? Have you established a genuine and distinctive brand voice that resonates with your audience? It's hard to put a dollar value on, but it's key to the success of your brand, as this little email case study for HIF proves.
How do you turn a trusted but tired brand with a strong heritage into a vibrant new brand, re-positioning the business for the 21st century without losing any of the equity in the original name? That was the challenge our freelance copywriters faced with our friends at Luminosity.