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Solving the storytelling challenge for Perth’s leading workplace solutions provider.

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Solving the storytelling challenge for Perth’s leading workplace solutions provider.

Backsafe Australia gets things done. If a client has a safety or productivity challenge – or both – the Backsafe team solves it, providing out-of-the-box workplace equipment or outside-the-box custom solutions. But they had a problem: how to tell their whatever-it-takes story.

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Creating a new story for an old name in Perth's commercial property sector.

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Creating a new story for an old name in Perth's commercial property sector.

An established market-leading team. A unique situation that meant they had to rebrand. An old business name with lots of brand equity just begging to be dusted off. Yep, this was a curly one. But our copywriters love curly ones.

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Get your MVP on at State of Social ’22.

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Get your MVP on at State of Social ’22.

Everybody who’s anybody in the world of digital marketing will be at Optus Stadium in Perth on 23 and 24 August for Australia’s brightest, brainiest, bestest digital marketing event: State of Social ’22. And once again, our copywriters have been helping the irrepressible Meg Coffey share the SOS 22 love.

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Sunstone: A new dawn (and name) for a super-smart consultancy.

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Sunstone: A new dawn (and name) for a super-smart consultancy.

Connect Advisory wanted a new look and website to mark a new era. But as is often the case, it turned out that the up-and-coming consultancy in Canberra needed a bit more than a new visual ID and online home.

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A case study on case studies.

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A case study on case studies.

The Healthengine B2B marketing team called on Caboodle to write a suite of GP and dental case studies and create a template their own in-house team could adopt going forward. They were keen to embrace a more editorial approach, so we gave them a formula that allowed for plenty of creative freedom.

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Caboodle and the planet win! And apologies in advance if you have kids.

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Caboodle and the planet win! And apologies in advance if you have kids.

Paul (the tall half of Caboodle) submitted an entry in Future Super’s billboard competition and (drum roll) he won! Find out more about Future Super and take a closer look at the ad.

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The 404 error page that made a prospective client smile (and get in touch).

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The 404 error page that made a prospective client smile (and get in touch).

A while ago, I wrote about how our out-of-office reply won some new business. A nice little story and, more importantly, proof that the words you choose matter, wherever those words are. Well, a similar thing happened with a new business enquiry last week, courtesy of our 404 error page.

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Meet Ayla, the life-admin app (and our latest brand naming project).

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Meet Ayla, the life-admin app (and our latest brand naming project).

When Noobill was launched as a bill-tracking app, George Wang – the app’s creator – set out to make bill management easier. But as Noobill’s user base grew, so too did its purpose. It meant Noobill needed a new name. A name that would help the app grow even more.

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A professional services website project with more creative scope.

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A professional services website project with more creative scope.

Monument Advisory was already one of Perth’s most progressive financial services businesses. One name change and a new website later, Scope Advisory is a financial advice and wealth management brand that looks and feels it.

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Bringing Mosaic’s big, beautiful story together.

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Bringing Mosaic’s big, beautiful story together.

Mosaic is one of Perth’s most respected disability service providers, but their messaging and website didn’t do them, their reputation or suite of services justice. See how our copywriters helped the Mosaic team piece their messaging, website and marketing together.

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Writing Distl’s website. A copywriter’s dream.

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Writing Distl’s website. A copywriter’s dream.

Writing a website is always a privilege for our copywriters. Writing a brand and digital agency’s website, well, that’s an even bigger honour, especially when the agency in question understands the power of smart words and a sassy brand voice.

Is ‘fav’ a word? And should you be using it instead of 'fave'?

Is ‘fav’ a word? And should you be using it instead of 'fave'?

English is a complex, constantly evolving language, and the interwebs and socials are expediting its evolution. In a world where emojis are almost universally accepted in our digital-English lexicon, should we just accept all of these changes? Intrepid copywriter, Paul Leonard, looks at the social-inspired phenomenon of ‘fav’ in a carefully considered analysis of our language and times.

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How one of our most difficult naming projects turned out to be a breeze.

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How one of our most difficult naming projects turned out to be a breeze.

“We need a new name so our Australian clinical care and research business can go global. It needs to be short. It should be evocative and feel warm and inviting. It must be free of IP conflicts, of course. Oh, and we’d like it to include the letters E, M and, ideally, D. In that order.” Okaaaay. No problem.

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When is a capability brochure more than a capability brochure?

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When is a capability brochure more than a capability brochure?

When the company behind the brochure is an Aboriginal-owned business that’s tackling racial prejudice in the construction industry, as well as major projects for organisations like Bunnings, Officeworks, KMART and government agencies, departments and councils across WA. Read all about it.

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Getting to the heart of a Lover brand.

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Getting to the heart of a Lover brand.

Our website copywriters didn’t write all the words, but we did help a true Lover brand take shape, tap into those special moments in people’s lives and inspire connection through thoughtful, conscious and gorgeous sustainable gifts.

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Making State of Social ’20 a digital marketing must-see, whether you can be there or not.

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Making State of Social ’20 a digital marketing must-see, whether you can be there or not.

Covid-19 vs State of Social ’20? No contest. Not even a global pandemic stops Australia’s brainiest digital and social marketing event. SOS is back at Perth’s Optus Stadium. And it’s as brilliant as ever. Trust us. We’re helping to tell the SOS ‘20 story. And we’re going.

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Create a global brand voice to save humanity. No pressure!

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Create a global brand voice to save humanity. No pressure!

Getting your brand voice and messaging nailed from day one is absolutely crucial. Especially when you’ve got an urgent mission to go global, motivate businesses to take faster, bolder action on climate change and save humanity.