Fundraising copywriting

All the essential and “nice touch” touchpoints for communicating your impact

All the essential and “nice touch” touchpoints for communicating your impact

There are several touchpoints where prioritising and communicating your impact and progress is essential, and plenty of optional extras that add a nice touch to help your community feel more connected to your cause and more compelled to keep supporting your work.

Why your nonprofit needs to ditch the annual report to drive more donations

Why your nonprofit needs to ditch the annual report to drive more donations

How to create a new impact communications strategy that motivates your volunteers and staff, as well as inspiring and engaging your donors, sponsors and major partners.

The #GivingTuesday event that smashed its fundraising target by 100% in just 24 hours.

The #GivingTuesday event that smashed its fundraising target by 100% in just 24 hours.

Jo worked with the PetRescue team to develop a 48-hour gift matching fundraiser to coincide with the global #GivingTuesday event. Find out how this multi-channel digital campaign smashed the fundraising target by 100% within just 24 hours.

Record-breaking ROI for PetRescue’s 2018 tax time appeal

Record-breaking ROI for PetRescue’s 2018 tax time appeal

PetRescue needed to raise funds at tax time to support all 15 of their free pet search and adoption services, including the website which connects thousands of homeless pets with thousands of pet seekers every day. They’d been successful in securing a gift matching pledge from one of their major corporate partners, so they needed a fundraising campaign strategy to fully leverage this opportunity.