Branding. People are judging yours right now. Behind your back mostly. Your brand name. Your marketing. Your brand voice. But it’s OK, you can change how people think and feel.
What's all this branding malarkey?
- Business naming and positioning
- Brand voice and personality
- Brand strategy and management
- Marketing strategy
- Logos, visual branding and design
- Style guides and brand bibles
Branding is a lot of things, but it ain't malarkey. It's everything you consciously do that affects how people think and feel (often subconsciously) about your brand.
Your business name. Your product names. The language you use. Your ads. Plus all the visual cues and imagery that people see, including your logo. It’s a broad mix of elements that differentiate your brand.
And that’s why you need to think strategically about it, the way we do.
“Logos, visual branding and design? But you’re copywriters.”
That’s right. Our creative directors come from design backgrounds and have worked with some of the best designers and art directors around, but we’re copywriters at heart.
However, because we work with the best designers and art directors around (and production companies, web developers, social media gurus, SEO swamis…), we’re able to provide everything you need on the branding and marketing front, including logos and graphic design.
We provide the contacts. You get direct access to all the talent you need (without a big-agency price tag). Everyone wins.
Marketing and PR manager Rachael Micallef-Jones from Social Outreach at St John of God Health Care. Read more about the impact report project.
Kevin Scarlett from Ausplastics Trade is really happy with the website content and brand voice we created for the company's new website and online store.
Savvy Belly founder Tracie McDougall talking about our brand building, messaging and copywriting services.
Lianne Sipsma, founding partner of Kaya Consulting, explains why Kaya engages the team here at Caboodle Copywriting.
Jess Karlsson, Chief Executive Officer at Cahoots, reflects on our copywriters' involvement in her organisation's brand building and re-naming project.
Managing director James Sutton from Office Solutions IT in Perth, talking about our copywriters' message design and copywriting work.
Martina Brayford, Communications & Training Specialist at Minemax in Australia on our website copywriting expertise.
Justin Pietracatella, Managing Director at JiT Accounts & Tax in Perth, talking about our copywriters’ website copywriting and messaging expertise.
Shaun Ngere, Director, Saltus Built in Perth, talking about our work on developing the Saltus Built brand and writing the company's new website.
Nikki Dale, Digital Marketing Manager at HIF, one of Australia's leading health insurance providers
Laura Haywood, Tandem Studio - find out more about Tandem's brand, print and digital design studio in Perth.
Anne Humphrey, Executive Manager – Business Development at HIF, one of Australia's fastest growing health insurers
Pauline Kirk, National Marketing Manager, Ajilon – one of Australia’s leading business and IT consulting firms
Iris Barten, Cirqol Health Navigators, WA's pioneering cancer care and support service
Greg Clements, Business Hub Manager, Australia Post
Domenic Marzano, College of Organisational Psychologists Western Australia
JB, PetRescue (Australia's largest charity website)