Taking email copywriting to a place where reality and the otherworldly come together.
It’s a dream job and always a huge pleasure working with the content management team at Tourism Western Australia. But it really was a big privilege for Caboodle to contribute to the special edition eDM for the launch of the new brand for Western Australia – Walking On A Dream.
Positive feedback to our first draft.
“We’re loving the CTA – ‘Now you know what's behind that quokka smile’. Can you make the others like this?” was the feedback from the Tourism WA team to our first draft.
Was it a one-hit-wonder we couldn’t beat, or could we pull another winning quokka smile out of the bag?
It was a tough one.
Dare to dream bigger with your email campaigns
Talk to our copywriters and find out how we’ll work with you to optimise your subject lines for click-throughs and reimagine your content for better conversion rates.