When is a capability brochure more than a capability brochure?

When the Western Australian construction and maintenance company behind the capability brochure is more than a construction and maintenance company.

When the company, Marawar, is an Aboriginal-owned business that’s tackling racial prejudice in the construction industry, as well as major projects for organisations like Bunnings, Officeworks, KMART and government agencies, departments and councils across WA.

Unlike a lot of copywriters, we love writing long copy, which is why we were as pleased as Punch when the Marawar team (in conjunction with the good people at Block Branding) asked us to help them write an editorial-style capability-cum-impact statement.

 
 
 
 

Check out the whole brochure.

 
 

Kudos to everyone at Marawar, especially Jess Stockton and Gerry Matera, and Block Branding.

Peruse some of our other brochure copywriting projects, including capability and impact statements, like the impact report we wrote for St John of God. Or, if you have a brochure project coming up, learn more about our brochure copywriting capabilities and talk to our copywriters in Perth.