Brand building

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Meet Ayla, the life-admin app (and our latest brand naming project).

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Meet Ayla, the life-admin app (and our latest brand naming project).

When Noobill was launched as a bill-tracking app, George Wang – the app’s creator – set out to make bill management easier. But as Noobill’s user base grew, so too did its purpose. It meant Noobill needed a new name. A name that would help the app grow even more.

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How one of our most difficult naming projects turned out to be a breeze.

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How one of our most difficult naming projects turned out to be a breeze.

“We need a new name so our Australian clinical care and research business can go global. It needs to be short. It should be evocative and feel warm and inviting. It must be free of IP conflicts, of course. Oh, and we’d like it to include the letters E, M and, ideally, D. In that order.” Okaaaay. No problem.

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Getting to the heart of a Lover brand.

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Getting to the heart of a Lover brand.

Our website copywriters didn’t write all the words, but we did help a true Lover brand take shape, tap into those special moments in people’s lives and inspire connection through thoughtful, conscious and gorgeous sustainable gifts.

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Create a global brand voice to save humanity. No pressure!

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Create a global brand voice to save humanity. No pressure!

Getting your brand voice and messaging nailed from day one is absolutely crucial. Especially when you’ve got an urgent mission to go global, motivate businesses to take faster, bolder action on climate change and save humanity.

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Rebooting a Perth engineering brand, from naming to copywriting.

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Rebooting a Perth engineering brand, from naming to copywriting.

We were asked to provide the whole naming, messaging and copywriting kit and caboodle on a major brand reboot. Find out how our copywriters helped this Perth engineering firm move on.

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Crafting website content for Perth's home-building artisans.

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Crafting website content for Perth's home-building artisans.

Nobody likes to see wooden copy, especially carpenters who are turning Perth's home building scene on its head. See what our freelance copywriters did for Saltus Built.

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Inspiring volunteers nationwide with EdConnect Australia.

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Inspiring volunteers nationwide with EdConnect Australia.

From writing a copywriting style guide, through to bringing the brand's new voice to brochures and more, read about our copywriters' work for EdConnect Australia.

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One little press ad that marks a huge leap forward for an ambitious WA charity.

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One little press ad that marks a huge leap forward for an ambitious WA charity.

From brand consulting to message design to the first little ad in a long-term brand building project, learn how our copywriters helped a small local foster care charity get set for a big future.

Social proof, confirmation bias and building a movement.

Social proof, confirmation bias and building a movement.

People buy into a brand emotionally, then seek out information (a tendency known as confirmation bias) such as case studies, testimonials and reviews (social proof) to support their decision. But why stop at closing a sale when you can open the doors to a community of advocates?

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Creating a breath of fresh air for Perth’s real estate market.

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Creating a breath of fresh air for Perth’s real estate market.

Brand naming. Tagline development. Brochure copywriting. Website content. Videos. Press ads. Direct mail. eDMs. Flyers. Our copywriters did it all to help create a fresh new real estate brand in Perth.