An established market-leading team. A unique situation that meant they had to rebrand. An old business name with lots of brand equity just begging to be dusted off. Yep, this was a curly one. But our copywriters love curly ones.
Meet Propertysolve, the new/old name for Lpc Cresa Perth.
The Lpc Cresa Perth team was the best. Had been for eons. Ask anyone who knows anything about commercial property in Perth. But they had a problem. Their Lpc Cresa joint venture was, for various reasons, coming to an end, leaving the Perth arm of the business up the Swan River without a paddle. Or name.
Yikes.
Luckily, the solution was right in front of the Lpc Cresa Perth team. Or behind them. Before the JV, the Perth business was called Propertysolve – a name with lots of brand equity, despite being defunct for over a decade.
Why create a new name when there’s a perfectly good old one you can use? Problem solved with the new/old name Propertysolve.
OK, so we’ve got a name. Now what?
The next challenge was rebranding the business without losing customers or confusing the market. And that’s where our copywriters stepped up, writing a new messaging platform for the resurrected Propertysolve brand, along with some must-have launch materials. And fast.
This included:
purpose and promise statements
tagline development
brand launch eDMs
brand launch LinkedIn copy and posts
new capability brochure
interim single-page website
New (old) name and a new tagline.
Our copywriters helped with a mini launch campaign, including eDMs and LinkedIn posts. Click to view one of them.
We also wrote the new LinkedIn business page, along with an interim single-page website. Click to view the website.
And there you have it. One curly one, nicely straightened out.
Do you need to rename, realign or relaunch your brand? Do you want some help? Then get in touch. Our copywriters have got all your messaging and copywriting bases covered.