Giving voice to the passion of Australia’s top clinical R&D team.

Situation: Arguably one of the world’s most capable and ambitious clinical development hubs, Linear in Perth boasts world-class clinical research facilities and an equally exceptional team, conducting ground-breaking, life-saving clinical and medical R&D for the greater good.

Linear’s reputation for innovative work spans the globe, as does its collaborator and client network, but even as a relatively young organisation, Linear's brand felt flat and did nothing to convey the organisation’s culture of passion and innovation.

Deliverables: Working with Perth digital agency BirdBrain and brand agency Luminosity, our copywriters helped create the foundations for a new, more dynamic brand. This included creating a new vision, mission, values and tagline, as well as writing web content for the new Linear website.

With such a rich and inspiring brand story to tell, it was an epic website copywriting project, which involved working closely with the Linear team to craft a narrative that not only paints a clear picture of Linear’s positively charged culture, but helps engage prospective clients.

Click to visit Linear's website and read our copywriters' work.

Click to visit Linear's website and read our copywriters' work.