Client: Cascada (formerly Icon Septech)
Situation: Multi-faceted industrial engineering and manufacturing company Icon Septech WA had, through no fault of their own, found themselves with a tarnished brand. So, when new owners took on the firm, they wanted to draw a line in the sand.
Deliverables: We were engaged by our friends at Perth branding agency Luminosity and web development gurus BirdBrain to help rebrand the business, starting with a new name and messaging suite (tagline, mission, values, the works).
Our copywriters then helped bring the new brand and branding to life, initially via a new capability brochure and interim website.
Result: The result is a fresh new brand with a compelling brand story, built on the underlying truth that had existing within the inventive Cascada team all along. The past has well and truly been left behind.