Social proof, confirmation bias and building a movement.

Social proof, confirmation bias and building a movement.

People buy into a brand emotionally, then seek out information (a tendency known as confirmation bias) such as case studies, testimonials and reviews (social proof) to support their decision. But why stop at closing a sale when you can open the doors to a community of advocates?

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Planting the seeds of a new landscaping brand, starting with a new tagline.

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Planting the seeds of a new landscaping brand, starting with a new tagline.

See how we helped reposition Lakeway Landscapes in Perth as an inspirational landscape design and construction company - a journey that started with a new tagline.

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Smart website copywriting (with a sprinkling of SEO) for People Solutions.

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Smart website copywriting (with a sprinkling of SEO) for People Solutions.

Read about the website planning and copywriting project we undertook for People Solutions in Perth - one of Australia's leading organisational development consultancies.

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Generating market interest with a pioneering renewable energy generator.

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Generating market interest with a pioneering renewable energy generator.

See how our copywriters developed a tagline and the content for a single-page launch website for Eon Environmental, a pioneering renewable energy provider preparing to launch in Australia.

Three key ideas to help you plan your website like a pro.

Three key ideas to help you plan your website like a pro.

We’re here to talk about where your website journey should start. Before design. Before development. Even before content creation. We’re talking about information architecture, or IA.

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Forming an orderly Q: Creating a new brand from scratch.

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Forming an orderly Q: Creating a new brand from scratch.

Read about how we helped develop a new industrial construction brand from scratch, from a funky new name and brand messaging, through to an equally funky new website.

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The right words to complete the cancer care circle in Perth.

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The right words to complete the cancer care circle in Perth.

As a completely new cancer care, counselling and support service in Perth, Cirqol provides a vital but unique service offering, and the Cirqol team was struggling to find the best way to explain their capabilities. See how our freelance copywriters in Perth helped.

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Changing the way students think about changing the world.

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Changing the way students think about changing the world.

See what our freelance website copywriters did for The University of Western Australia, writing website content to raise the international profile of the Science Faculty. 

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Defining the brand voice and brand story that defines Ajilon.

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Defining the brand voice and brand story that defines Ajilon.

The copywriting team at Caboodle works with Ajilon on an ongoing basis. In fact, our freelance copywriters have brought the Ajilon brand voice to a range of materials and products. See for yourself.

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A new brand blueprint to give ITS more traction across Australia.

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A new brand blueprint to give ITS more traction across Australia.

The Caboodle team developed a new brand messaging platform for Traxion (including the company's new name), along with copy and content for all their new marketing materials, including a shiny new website. Find out more about how our freelance copywriters helped Traxion unify their Australia-wide organisation.

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Helping the College of Organisational Psychologists get its thinking straight.

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We established the messaging framework that the College of Organisational Psychologists (Western Australia) needed to move forward and successfully engage with different audiences, from students to business leaders. Find out what we did, and how it went down.

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Copywriting for the Health Insurance Fund of Australia (that's HIF).

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Copywriting for the Health Insurance Fund of Australia (that's HIF).

Our freelance copywriters in Perth have helped HIF with everything, from website copywriting and brochures, to ongoing member communications (letters, emails), business-to-business marketing, product naming and advertising campaigns.

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Creating that VW-style spark for Bonfire’s brand and award-winning marketing.

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Creating that VW-style spark for Bonfire’s brand and award-winning marketing.

Our freelance copywriters in Perth worked with Bonfire (Australia's leading SEO and digital marketing firm) to develop a distinct brand voice, which we applied to Bonfire's award-winning website and brochure. Get the full story.

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Helping Australia Post deliver a timely reminder.

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Our freelance copywriters in Perth developed covering sales letters for a business hub information pack that addressed different market segments. See what our clients said about our copywriting.

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Getting an industrial vehicle hire brand moving in the right direction.

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Getting an industrial vehicle hire brand moving in the right direction.

Our freelance copywriters created a messaging platform that clearly defines the a-fleet brand for employees and clients alike, providing a solid foundation for all marketing materials and the ongoing growth of the business. Read all about it.