“Hi. Can you give me a quote to edit our ChatGPT copy? It won’t take you long. It just needs a quick polish. Thanks.” We’re getting more of these sorts of enquiries. Simple enough? Maybe not. Let’s run this enquiry through our new CaboodleGPT AI, which applies a level of empathy and nuance to briefs and copywriting that ChatGPT can’t quite manage.
‘Why are you called Caboodle?’ people ask us. Because our copywriters do the whole creative kit and copywriting caboodle. Brand and product naming. Messaging and taglines. Marketing copy. Website content. The works. And every now and then we get to work on the whole shebang, like we did for Hemponics.
Creating case studies that give a true-to-life representation of real-world careers, we interviewed more of Western Australia’s brightest guiding lights in media and publishing; print and graphic arts; visual art and design; performing arts; screen; digital technology; galleries, museums and libraries; sports, fitness and recreation; and racing and equine.
Rock Solid Data in Perth helps smart Australian mining companies extract maximum value from their data so they can work even smarter. It’s complex, technical stuff. Our website copywriters’ challenge: writing content for their new site that makes the technical feel accessible and the complex simple.
English is a complex, constantly evolving language, and the interwebs and socials are expediting its evolution. In a world where emojis are almost universally accepted in our digital-English lexicon, should we just accept all of these changes? Intrepid copywriter, Paul Leonard, looks at the social-inspired phenomenon of ‘fav’ in a carefully considered analysis of our language and times.
