Planting the seeds of a new landscaping brand, starting with a new tagline.

Client: Lakeway Landscapes

Situation: Lakeway Landscapes is a successful landscaping business based in Perth’s northern suburbs. After years of steady growth, Lakeway’s owners decided it was time to take their small business to the next level.

Brief: Reposition Lakeway as an inspirational landscape design and construction service, and help build Lakeway into an aspirational brand for clients looking for more than just reactive soft landscaping services.

Deliverables: While a new website will form the main focus of our work with our creative design partner, Tandem Studio in Perth, we first had to set a creative branding and messaging platform for Lakeway. Tandem set to work on a new look and logo, while our copywriters turned their attention to a new tagline.

Result: After a comprehensive briefing session where we dissected the Lakeway brand, market and competition, we developed a range of tagline options, each with a rationale, which we presented to Lakeway’s owners. We helped the client weigh up the options, and a favourite quickly emerged – a tagline that the client felt perfectly encapsulated the new mood and messaging for the Lakeway brand.

 Lakeway's new logo and look (from Tandem Studio), with the new tagline we developed.

Lakeway's new logo and look (from Tandem Studio), with the new tagline we developed.

Check out how our freelance website copywriters built on this messaging platform to write the new Lakeway website. Or find out more about our messaging and message design expertise, or contact our copywriters if you'd like to talk about realigning your business and brand.