Bringing a global flavour to a Perth university’s international marketing.

Client: Murdoch University, one of Western Australia’s leading research universities.

Situation: Murdoch University has developed a new program called the Executive Masters in Leadership, Strategy and Innovation (EMSLI) – an innovative 12-month leadership development program designed for aspiring business leaders working across the Asia region.

Brief: The team at Murdoch asked us to bring an international flavour to the marketing for the EMLSI program, with a focus on the prospectus brochure that would be distributed to prospective students in Australia, Asia and further afield.

Deliverables: Our freelance copywriters worked with the Murdoch EMLSI team here in Perth to write new content for the brochure, with a fresh new look (courtesy of our friends at Tandem Studio – an excellent branding studio here in Perth).

Result: The new EMLSI collateral has been warmly received by the Murdoch University team who are confident the brochure will help position and promote Murdoch as a university of global significance and a pioneer in the leadership development arena.

 Click to read the brochure content our copywriters developed for Murdoch University in Perth.

Click to read the brochure content our copywriters developed for Murdoch University in Perth.