Branding.
People are judging yours right now. Behind your back mostly. Your brand name. Your visual branding. Your brand voice. But it’s OK, you can change how people think and feel about your brand.
What's all this branding malarkey?
Business naming and positioning
Brand voice and personality
Brand planning and strategy
Brand management
Brand realigmments
Marketing strategy
Logos, visual branding and design
Copywriting style guides
Brand style guides
Branding is a lot of things, but it ain't malarkey. It's everything you consciously do that affects how people think and feel (often subconsciously) about your brand.
Your business name. Your product names. The language you use. Your ads. Plus all the visual cues and imagery that people see, including your logo. It’s a broad mix of elements that differentiate your brand.
And that’s why you need to think strategically about it, the way we do.
“Logos, visual branding and design? But you’re copywriters.”
That’s right. Our creative directors come from design backgrounds and have worked with some of the best designers and art directors around, but we’re copywriters at heart.
However, because we work with the best designers and art directors (and production companies, web developers, social media gurus, SEO swamis…), we’re able to provide everything you need on the branding and marketing front, including logos and graphic design.
We provide the contacts. You get direct access to all the talent you need (without a big-agency price tag). Everyone wins.
Neil Pennock, Founder, The TLR Foundation
Susan The, Marketing Manager, Backsafe Australia
Aimee Francis, one of Perth’s most trusted brand, marketing and digital consultants.
Craig Atkinson, E-commerce Manager at Thermomix Australia.
James Teakle, Managing Director at Epigroup.
Marketing and PR manager Rachael Micallef-Jones from Social Outreach at St John of God Health Care. Read more about the impact report project.
Kevin Scarlett from Ausplastics Trade is really happy with the website content and brand voice we created for the company's new website and online store.
Savvy Belly founder Tracie McDougall talking about our brand building, messaging and copywriting services.
Lianne Sipsma, founding partner of Kaya Consulting, explains why Kaya engages the team here at Caboodle Copywriting.
Jess Karlsson, Chief Executive Officer at Cahoots, reflects on our copywriters' involvement in her organisation's brand building and re-naming project.
Managing director James Sutton from Office Solutions IT in Perth, talking about our copywriters' message design and copywriting work.
Martina Brayford, Communications & Training Specialist at Minemax in Australia on our website copywriting expertise.
Justin Pietracatella, Managing Director at JiT Accounts & Tax in Perth, talking about our copywriters’ website copywriting and messaging expertise.
Craig Stewart, Chief Executive Officer at EdConnect Australia, talking about the brochures our copywriters wrote as part of a broader brand building and messaging project.
Shaun Ngere, Director, Saltus Built in Perth, talking about our work on developing the Saltus Built brand and writing the company's new website.
Laura Haywood, Tandem Studio - find out more about Tandem's brand, print and digital design studio in Perth.
Daniel Ngere, Owner, Lakeway Landscapes, talking about the website content we created for his new website.
Gerard Matera, Eon Group's founder and managing director, talking about the interim website content we created for Eon Environmental's soft launch. Check out the website copywriting case study and interim website content.
Anne Humphrey, Executive Manager – Business Development at HIF, one of Australia's fastest growing health insurers
Pauline Kirk, National Marketing Manager, Ajilon – one of Australia’s leading business and IT consulting firms
Check out some of the brand building projects we've been part of.
Our copywriters do pretty much everything, word-wise. Brand naming. Messaging. Copywriting. You name it. That’s why we’re called Caboodle – we offer the whole copywriting kit and whathaveyou. But it’s not every day we’re asked to (hic!) create a new name, messaging and story for a new wine.
Backsafe Australia gets things done. If a client has a safety or productivity challenge – or both – the Backsafe team solves it, providing out-of-the-box workplace equipment or outside-the-box custom solutions. But they had a problem: how to tell their whatever-it-takes story.
Connect Advisory wanted a new look and website to mark a new era. But as is often the case, it turned out that the up-and-coming consultancy in Canberra needed a bit more than a new visual ID and online home.
When Noobill was launched as a bill-tracking app, George Wang – the app’s creator – set out to make bill management easier. But as Noobill’s user base grew, so too did its purpose. It meant Noobill needed a new name. A name that would help the app grow even more.
“We need a new name so our Australian clinical care and research business can go global. It needs to be short. It should be evocative and feel warm and inviting. It must be free of IP conflicts, of course. Oh, and we’d like it to include the letters E, M and, ideally, D. In that order.” Okaaaay. No problem.
Getting your brand voice and messaging nailed from day one is absolutely crucial. Especially when you’ve got an urgent mission to go global, motivate businesses to take faster, bolder action on climate change and save humanity.