vision statement

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A new brand blueprint to give ITS more traction across Australia.

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A new brand blueprint to give ITS more traction across Australia.

The Caboodle team developed a new brand messaging platform for Traxion (including the company's new name), along with copy and content for all their new marketing materials, including a shiny new website. Find out more about how our freelance copywriters helped Traxion unify their Australia-wide organisation.

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Helping the College of Organisational Psychologists get its thinking straight.

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We established the messaging framework that the College of Organisational Psychologists (Western Australia) needed to move forward and successfully engage with different audiences, from students to business leaders. Find out what we did, and how it went down.

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Getting an industrial vehicle hire brand moving in the right direction.

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Getting an industrial vehicle hire brand moving in the right direction.

Our freelance copywriters created a messaging platform that clearly defines the a-fleet brand for employees and clients alike, providing a solid foundation for all marketing materials and the ongoing growth of the business. Read all about it.

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HERE’s a great example of a full brand makeover.

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HERE’s a great example of a full brand makeover.

How do you turn a trusted but tired brand with a strong heritage into a vibrant new brand, re-positioning the business for the 21st century without losing any of the equity in the original name? That was the challenge our freelance copywriters faced with our friends at Luminosity.