Client: a-fleet, Australia
Situation: a-fleet provides industrial vehicle hire solutions for mining, civil and construction organisations across Australia. However, the brand had evolved organically, responding to clients’ needs, without much strategic thoughts about the a-fleet brand and where it was heading.
Brief: Create a messaging platform that clearly defines the a-fleet brand for employees and clients alike, providing a solid foundation for all marketing materials and the ongoing growth of the business.
Deliverables: Our freelance copywriters in Perth developed a new vision statement, mission statement, values, brand voice and, subsequently, wrote website content for the new a-fleet website, promotional video and marketing collateral, including eDMs and a brochure.
Check out our website copywriting for a-fleet...
Or the new mini-brochure we wrote...
Want some messaging and copywriting advice? Then contact our freelance copywriters in Perth for a no-obligation consultation.