Meet the freelance copywriters behind Caboodle Copywriting.

Advertising copywriters. Website copywriters. Digital copywriters. Call us what you will. Truth is, our copywriting services and brand storytelling expertise span the marketing, digital and branding spectrum, just as our copywriting portfolio includes clients of all shapes and sizes throughout Australia.


Paul Leonard, freelance copywriter and creative director.

With over 17 years’ experience as an advertising copywriter, working for agencies in London, Perth and on Australia’s east coast, Paul has developed brands, created concepts and crafted copy for clients such as Harrods, British Airways, Amnesty International, Bankwest, IBM, Deutsche Bank, HIF, Ajilon and Tourism Western Australia.


Jo Baker, freelance copywriter and creative director, based in Perth, Australia.

Jo Baker, freelance copywriter and creative director, based in Perth, Australia.

Jo Baker, freelance copywriter and creative director.

Jo launched her copywriting career in London’s Covent Garden in the summer of ’96 – the same year the Spice Girls came to town. Fortunately, Jo got to work with some of the best creative minds, crafting concepts and copy for the likes of Coca-Cola Schweppes (UK and Australia), NatWest Bank and Aspen Group. Since becoming the ‘other half’ of Caboodle in 2009, she’s been helping PetRescue, Tourism Western Australia, ENJO and Ajilon hit all the right notes.


In-the-know people who know people.

Need a designer or art director? Looking for a web developer or PR guru? We can help. We know some of the very best creative freelancers in Perth and Australia.
 
We’re nice people. Honest. We even offer pro bono and discounted charity copywriting. But even if you aren’t a charity, our copywriting rates represent great value. So get in touch and tell us about your project – we’re always happy to talk.


 

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