Meet our freelance copywriters in Perth.

Advertising copywriters. Website copywriters. Digital copywriters. Fundraising copywriters. We’re all the freelance copywriters you need, rolled into one. Or two.

An award-winning copywriter and creative with over 20 years’ experience, Paul worked for agencies in his native London and, more recently, here in Australia for over 10 years.

During this time, he crafted copy and created campaigns for a host of brands, including Harrods, British Airways and Amnesty International in the UK and Bankwest, IBM and Deutsche Bank in Australasia.

In 2007, Paul set up Caboodle in Perth with his partner and fellow copywriter Jo Baker, offering their freelance copywriting and branding expertise directly to clients across Australia.

This expertise includes everything from brand naming and messaging consultancy, to brochure, website and marketing copy – services Paul has provided for an equally diverse portfolio of clients, ranging from HIF, Pindan and Tourism WA, through to the youngest upstart startups.

Born into the London ad agency world in the mid 90s, Jo cut her teeth writing for the likes of WHSmith, Coca-Cola Schweppes and NatWest Bank. But it wasn’t until the early noughties that she discovered her true calling - writing for tourism, ethical brands and the non-profit sector.

Jo has had the privilege of working with Tourism WA, Australia’s North West and the City of Armadale, ENJO and Solar Dwellings, as well as 100 Women, Hepatitis Australia and Tangaroa Blue Foundation. One of her charity client relationships also developed into a permanent position as the Fundraising and Brand Development Lead for PetRescue - Australia’s most visited charity website.