Introducing CaboodleGPT: Use our new AI to ‘polish’ your ChatGPT content.
“Hi. Can you give me a quote to edit our ChatGPT copy? It won’t take you long. It just needs a quick polish. Thanks.” We’re getting more of these sorts of enquiries. Simple enough? Maybe not. Let’s run this enquiry through our new CaboodleGPT AI, which applies a level of empathy and nuance to briefs and copywriting that ChatGPT can’t quite manage.
Helping WA find the force: Interviewing Yoda and more.
Bringing authenticity to user-centred career guides.
Creating case studies that give a true-to-life representation of real-world careers, we interviewed more of Western Australia’s brightest guiding lights in media and publishing; print and graphic arts; visual art and design; performing arts; screen; digital technology; galleries, museums and libraries; sports, fitness and recreation; and racing and equine.
2023 has been a year full of pinch-me moments.
Throwing some clayfulness at product descriptions.
Why ChatGPT won’t replace copywriters. Written by ChatGPT.
The Goldilocks of occupational profiles: Just enough to engage and inform.
Why I’m not proud to be a copywriter. And why, occasionally, I am.
We’re loving ‘Now you know what's behind that quokka smile.’
Holy sea cow! You had us at ‘fluffy pink pom poms.’
A case study on case studies.
Caboodle and the planet win! And apologies in advance if you have kids.
The 404 error page that made a prospective client smile (and get in touch).
Is ‘fav’ a word? And should you be using it instead of 'fave'?
English is a complex, constantly evolving language, and the interwebs and socials are expediting its evolution. In a world where emojis are almost universally accepted in our digital-English lexicon, should we just accept all of these changes? Intrepid copywriter, Paul Leonard, looks at the social-inspired phenomenon of ‘fav’ in a carefully considered analysis of our language and times.