Taking tourists on a tour of Australia’s most extraordinary state.

Client: Tourism Western Australia

The situation: When you’re selling one of the biggest, most biodiverse states in Australia – a state packed with sights and experiences – where do you start? With so much to show off to prospective tourists from across Australia and around the world, how do you make the mind-boggling array of things to see and do feel manageable.

This is the challenge we help Tourism Western Australia with.

A long-term client, Tourism WA regularly briefs our copywriters to create a range of online and offline content, including crafting themed holiday itineraries that inspire readers to visit WA.

The solution: You’ll find our work dotted throughout westernaustralia.com, Tourism WA’s consumer-facing website, as well as the Tourism WA mobile app (in fact, our copywriters wrote all the bite-sized content for the app).

Check out our recent itinerary for WA’s South West region.

Click to view the 11-day Great South West Edge itinerary, written by our copywriters in Perth.

Click to view the 11-day Great South West Edge itinerary, written by our copywriters in Perth.