Situation: After years plying her trade in marketing and branding firms in Australia and the UK, Laura Haywood decided it was time to take all her brand-building expertise and establish her own design studio – Tandem Studio.
Brief: Help launch Tandem Studio and promote Tandem’s collaborative, design-thinking ethos to the Perth business community, positioning Tandem as an attractive alternative to ‘big’ agencies and marketing firms.
Deliverables: First, write the content for Tandem’s new business brochure, introducing the design-thinking concept and Tandem’s collaborative approach to brand building. Then, help plan and write the content for the new Tandem Studio website.
Result: By working closely with Laura – in tandem – we were able to nail the copy for the brochure and website pretty much first time, much to Laura’s delight.
"To say they have a ‘way with words’ just doesn’t do them justice. The team at Caboodle live and breathe words, and it shows. They understand how to communicate and how to speak to clients, in real-world, no-fluff language." Laura Haywood, Tandem Studio in Perth
Tandem is now out there in the Perth market, rightly placed as a highly accomplished brand, print and digital design studio with a unique approach to building brands that work, hard.