Client: Tourism Western Australia
Situation: The digital marketing team at Tourism Western Australia has a big job on its hands - they’re responsible for promoting and marketing Australia’s largest and most diverse state.
There's something for everyone in WA, from Perth’s bustling laneways to Fremantle’s iconic colonial streetscapes, and from the far north Kimberley’s vast Pindan plains to the temperate south’s rugged coastline. It's a big, beautiful place, but making it look and feel both inviting and accessible is a tough challenge.
Deliverables: As part of our ongoing work for Tourism Western Australia, our copywriters were asked to create content for scores of attractions and destinations across WA, enabling prospective interstate and international visitors to explore the state online.
Result: Adding to our portfolio of digital and website copywriting projects for Tourism Western Australia, which includes the mobile app and a host of online itineraries, the new attraction and destination content we’ve created adds another layer of storytelling depth to westernaustralia.com.
Check out a few examples of our copywriters' work.