Client: DXC Red Rock
Situation: Red Rock is part of the global DXC technology group, and they do some pretty clever stuff in the business software space.
As part of a global rebranding program, the Red Rock team in Sydney asked our copywriters to breathe new life into their tired capability brochures. In an increasingly competitive global market, the goal was to capture the innovative nature of the business, but also to clearly communicate the value Red Rock’s products deliver for customers.
Deliverables: With a large suite of capability brochures to rethink and rewrite, we tackled the project in a piecemeal fashion, taking briefs from subject matter experts across Australia and rewriting one or two brochures at a time.
We developed a new brand voice and style for Red Rock – a style that focuses on the real-world value Red Rock’s solutions provide, rather than an old-fashioned list of products, features and benefits.
Result: Take a look. This is just a small selection of the brochures our copywriters worked on, but they look great. The copy has even been repurposed for use on the Red Rock website.