Situation: As Western Australia’s only Aboriginal foster care agency, Yorganop plays a key role, not only within WA’s foster care landscape, but within the Aboriginal community.
Following on from a brand realignment project, which involved some important messaging and branding work, including a new tagline and positioning, we were engaged with Tandem Studio in Perth to bring the organisation’s website into line (and into the 21st century).
Deliverables: Create the IA (information architecture) for the new Yorganop website, developing a site map that would enable Yorganop to engage with existing carers and children, as well as recruit new carers.
With the site map agreed, we would then work with the team at Yorganop to develop all website content, bearing in mind the new messaging and brand voice already established for the organisation.
Result: The new website is now live and supporting Yorganop as the organisation moves forward with the aim of broadening their foster carer network. Check out our website copywriters' work and watch this space…