Client: Lakeway Landscapes
Situation: Lakeway Landscapes is a successful landscaping business based in Perth’s northern suburbs. After years of steady growth, Lakeway’s owners decided it was time to take their small business to the next level.
Brief: Reposition Lakeway as an inspirational landscape design and construction service, and help build Lakeway into an aspirational brand for clients looking for more than just reactive soft landscaping services.
Deliverables: While a new website will form the main focus of our work with our creative design partner, Tandem Studio in Perth, we first had to set a creative branding and messaging platform for Lakeway. Tandem set to work on a new look and logo, while our copywriters turned their attention to a new tagline.
Result: After a comprehensive briefing session where we dissected the Lakeway brand, market and competition, we developed a range of tagline options, each with a rationale, which we presented to Lakeway’s owners. We helped the client weigh up the options, and a favourite quickly emerged – a tagline that the client felt perfectly encapsulated the new mood and messaging for the Lakeway brand.