Client: Segafredo Zanetti
Situation: Segafredo Zanetti is one of the world’s most famous and respected coffee brands, with a rich history founded on a proven bean-to-cup ethos. They take care of everything, including designing and manufacturing their own coffee machines, to ensure every cup of coffee is perfect.
While firmly established in Australia, with a loyal customer base spanning the café, restaurant and commercial markets, the Segafredo Zanetti brand and business is under pressure in an industry that has changed rapidly in recent years.
Deliverables: The Segafredo Zanetti team at the company’s Perth HQ asked our copywriters to help makeover their messaging and marketing, specifically with a series of brochures designed to reinforce the brand’s heritage and bean-to-cup capabilities (watch this space).
In the interim, however, the Segafredo Zanetti team asked us to draft some new brochure content for a general-purpose capability brochure. Take a look.