Situation: Yorganop is Western Australia’s only Aboriginal foster care agency, with a key role to play in the state’s foster care sector and the broader Aboriginal and Western Australian community.
As demands on foster care services change, Yorganop is having to evolve too, becoming much more focused on developing and supporting its foster carer network.
Brief: Help the team at Yorganop define and articulate the heart and soul of its trusted brand, as well as the value the charity brings to the community, with a view to raising Yorganop’s profile and growing (and, specifically, broadening) its foster carer database.
Deliverables: The project is a long-term one that will include completely re-imagining Yorganop’s website.
First up, though, we created a brand and messaging blueprint for the Yorganop team, crystallising the language and messaging platform for the organisation, including a new tone-setting tagline:
A little love lasts a lifetime.
With the branding and messaging platform agreed, we then shifted our focus to marketing the brand, starting with a small press ad – in essence, a soft launch of the reinvigorated Yorganop brand.
Result: While it’s only the first, small step for Yorganop, this little ad marks a huge leap forward for the brand – a taster of what’s to come. Exciting stuff!
Kudos again to Tandem Studio (strategy, design and visual branding).