Situation: Wes Austerberry was on a mission. After working in the business transformation and operational optimisation field across Australia for a number of years, Wes could see the country’s heavy-industry businesses were underperforming, in part because they were under-utilising their resources.
He decided it was time to reverse Australia’s declining productivity trend, and so he set up his own business (MAXOPS), with a flexible consultancy model that would enable heavy-industry clients to extract maximum value from their resources and technology investments.
Deliverables: Working with the talented Laura Haywood at Perth branding and marketing collective Tandem, our copywriters set about helping Wes find a simple but compelling way to articulate his ethos and points of difference.
We started out with an in-depth briefing workshop, where we worked with Laura to define and refine the MAXOPS brand’s fundamentals. Next, we worked directly with Wes to create a suite of customer value propositions (CVPs), along with a tagline that would see MAXOPS through its initial growth phase.
MAXOPS: Complex optimisation, simplified.
With a messaging platform in place, we turned our attention to writing the content for a single-page website for MAXOPS, again looking to summarise what is, by its nature, a complex business, but in suitably straightforward terms.
Result: Take a look at the new MAXOPs website and judge for yourself.