Client: Kaya Consulting
Situation: Kaya Consulting is an organisational effectiveness and development consulting firm with a difference. The Kaya team taps into the science of organisational psychology to help organisations unlock the potential in their people and thrive, building on strengths and managing weaknesses within individuals and teams to supercharge performance.
It’s transformational stuff. And the success of their approach has also transformed Kaya, which has grown to become a truly international organisation spanning Africa, Australia, New Zealand and North America.
Deliverables: Working directly with the Kaya team and our friends at web development firm BirdBrain in Perth, we set about updating Kaya's website content to reflect the dynamic nature of the business.
The main challenge? Making the science of organisational psychology accessible, something our copywriters did by embracing the personal approach to storytelling that underpins Kaya’s work and marketing.
“Paul at Caboodle Copywriting has become our go-to person for all things copy. It means we can generate the ideas and Paul can work his craft on making sure that these ideas are consistent with our broader thinking and accessible to our clients. This means we are able to communicate effectively and professionally.”
Lianne Sipsma, founding partner at Kaya Consulting
Result: The new Kaya website looks great (kudos to BirdBrain) and tells the Kaya story in a way that leads readers through the intriguing art and powerful science of organisational psychology.
Find out more about our website copywriting services and check out some of our other website content projects. Or find out how we can help develop an accessible, irresistible brand story - contact our copywriters in Perth.