Client: Linear Clinical Research
Situation: Australian clinical research organisation Linear is arguably one of the world’s most capable and ambitious clinical development hubs, working on ground-breaking, life-saving clinical and medical innovations for the greater good.
The organisation is relatively young, but boasts a hugely experienced team, with world-class facilities in Perth and a collaborator and client network that spans the globe. But while Linear has made remarkable clinical progress in a short time, the organisation’s rather bland branding was at odds with its innovative culture and capabilities.
Deliverables: As part of a major brand realignment project with Perth brand agency Luminosity and digital agency BirdBrain (which involved developing everything, from a new tagline, vision, mission and values, through to website copywriting), we have been helping the Linear team communicate the ground-breaking work they do for clients around the world.
This includes creating a suite of case studies, written to give prospective partners and clients an insight into Linear’s world-first projects, and designed using the stunning new logo and look Luminosity has developed.