Client: Kenya Youth Futures (KYF)
Situation: KYF is an Australian charity that’s striving to transform communities in Africa through education.
The organisation’s mission is deceptively simple: by giving young people access to education and opportunities – to learn, to grow, to excel – we can lift these individuals, their families, their disadvantaged communities and ultimately their countries out of poverty.
However, as a small family-driven charity, KYF needed to build awareness and momentum. They needed to spread the word about their mission and work, not only in Australia – raising funds and mobilising volunteers – but in Africa, among politicians and business leaders.
Deliverables: Working with Luminosity in Perth, our copywriters developed a simple promotional brochure to tell the KYF story – a brochure designed to turn an ambitious goal and complex plan into a compelling and easy-to-digest story.
Take a look at the end result