Generating market interest with a pioneering renewable energy generator.

Client: Eon Environmental (part of Eon Group Australia)

Situation: With Aboriginal-owned Eon Group growing fast and diversifying its portfolio of industrial services and solutions companies, we were asked (by our friends at Luminosity) to develop a mini launch and positioning campaign for Eon Environmental, the group’s renewable energy business. This included writing web content for an interim single-page website.

Brief: Develop a tagline and website content to enable Eon Environmental to conduct a soft launch and approach potential clients and partners in the interim (a full website and marketing suite are planned for the near future).

Deliverables: Having worked with Eon Group before, our freelance copywriters were primed and ready to go when the brief came in.

We started by developing a tagline (‘Time to think differently’) for the new business, that immediately helped position Eon Environmental as a pioneering force in Australia’s industrial energy market.

Time to think differently
— Eon Environmental

We then developed website content, albeit for a simple scrolling single-page site – a tough challenge when Eon Environmental has so much to say about the future of industrial energy generation in Australia.

I love it. Well done!
— Gerard Matera, Founder and Managing Director, Eon Group

Result: Time was of the essence, so we turned the tagline and website copywriting project around in double-quick time, nailing the tagline first time, and with only the most minor adjustments required on the website content.

Click to see the website content we developed for Eon Environmental's interim website.

Click to see the website content we developed for Eon Environmental's interim website.