Copywriting for the Health Insurance Fund of Australia (that's HIF).

Client: Health Insurance Fund of Australia (HIF)

Situation: HIF is the very definition of a successful challenger brand, with a long history as a not-for-profit health insurance provider and a mission to provide better-value health cover for people the across Australia.

Brief: HIF asked our copywriters to help define the company’s brand voice and apply it across the marketing mix.

Deliverables: Our freelance copywriters in Perth have helped HIF with everything, from website copywriting and brochures, to ongoing member communications (letters, emails), business-to-business marketing, product naming and advertising campaigns.

Check out HIF's award-winning website and the latest version of the HIF domestic product brochure and overseas visitors' brochure.