Client: Cirqol in Perth, Western Australia.
Situation: Cirqol was established to bring a new level of integrated cancer care, counselling and support to Perth and Western Australia. However, as a new service with a vital but unique service offering, the Cirqol team were struggling to explain their capabilities to people with cancer and medical professionals.
Brief: Work with Cirqol to establish the right language and messaging for their new service, clearly explaining the many practical and emotional benefits of the team's expertise.
Deliverables: Initially, our copywriters developed the copy for Cirqol's brochure and a pull-up banner, both of which will be used to promote the service to the medical community and people with cancer.