Client: People Solutions
Situation: After years of success in the organisational development arena across Australia, and with an impressive arsenal of proprietary psychological testing solutions at their disposal, Perth-based People Solutions was ready to update their brand and online presence to reflect their cutting-edge expertise.
Brief: Help People Solutions develop a new IA and website content (with some light on-page SEO throughout the site), while clearly promoting the team’s broad expertise and experience.
Deliverables: We worked with our friends at Luminosity and the team at People Solutions to develop a new IA and site map for the new website, then we set about copywriting website content that would help reposition the People Solutions brand (while applying a little SEO best practice to help make the new site more visible on Google).
Result: The inherent complexity of People Solutions' work meant that our copywriters had to work closely with Luminosity and People Solutions to refine the messaging across the site, but it was all worth it. The new website looks great (kudos to Luminosity and their digital marketing partners, BirdBrain).
Check out our website copywriting.