HERE’s a great example of a full brand makeover.

Client: Ron Edwards & Associates (now HERE), Perth

Situation: After 40 years serving and very much being part of the urban villages and communities around Perth in Western Australia, the Ron Edwards & Associates business was a trusted source of real estate advice and services. But the brand was feeling increasingly tired.

Brief: Rejuvenate the Ron Edwards & Associates brand, bringing it into the 21st century and positioning it – rightly – at the responsive, client-focused, not-like-regular-estate-agents end of the real estate and property services spectrum.

Deliverables: Our freelance copywriters developed a new name (HERE), new tagline, new mission statement, vision statement, values, brand voice and marketing collateral, including planning and writing the new HERE website and all the online and traditional marketing materials a progressive real estate agency needs (eDM and email campaign, direct mail campaign, press ads and posters). Kudos to our friends at Luminosity.