Answering the call of one of Australia’s top call centre service providers.

Client: Connect CCS (formerly Insight)

Situation: Insight had been delivering a suite of 24/7 call centre and customer care solutions for businesses and government agencies across Australia for years. And with great success. But while the Insight team’s home was a purpose-built, state-of-the-art call centre in Perth, time had taken its toll on the Insight brand.

It was time for a new name, new look and new website that captured the innovative energy and unwavering professionalism that had underpinned Insight’s success for so long.

Deliverables: Working directly with the client and our friends at Perth web agency BirdBrain and sister branding agency Luminosity, our copywriters helped the Insight team decide on a new name: Connect.

We then set about bringing the new brand’s personality to life, both online and offline, putting key value propositions (instead of Insight’s dry old list of services) front and centre.

 Click through to the Connect website and check out our copywriters’ work.

Click through to the Connect website and check out our copywriters’ work.

Result: The new Connect brand and website looks great (kudos to Luminosity and BirdBrain), and the fresh new approach to messaging and content puts Connect’s points of difference in the spotlight.

Check out some of our other website copywriting projects, or talk to our freelance copywriting team about how to turn boring old features and benefits into compelling value propositions.