Client: Murdoch University, one of Western Australia’s leading research universities.
Situation: Murdoch University has developed a new program called the Executive Masters in Leadership, Strategy and Innovation (EMSLI) – an innovative 12-month leadership development program designed for aspiring business leaders working across the Asia region.
Brief: The team at Murdoch asked us to bring an international flavour to the marketing for the EMLSI program, with a focus on the prospectus brochure that would be distributed to prospective students in Australia, Asia and further afield.
Deliverables: Our freelance copywriters worked with the Murdoch EMLSI team here in Perth to write new content for the brochure, with a fresh new look (courtesy of our friends at Tandem Studio – an excellent branding studio here in Perth).
Result: The new EMLSI collateral has been warmly received by the Murdoch University team who are confident the brochure will help position and promote Murdoch as a university of global significance and a pioneer in the leadership development arena.