Diving deep to find the shiny and curious things for home page content.

Diving deep to find the shiny and curious things for home page content.

If you want to hold the shortest of attention spans, you have to dive deep for pearls – otherwise, your audience will just keep swimming. Find out how our copywriters went to great depths with Deep Sea Creative to create their website home page content.

Introducing CaboodleGPT: Use our new AI to ‘polish’ your ChatGPT content.

Introducing CaboodleGPT: Use our new AI to ‘polish’ your ChatGPT content.

“Hi. Can you give me a quote to edit our ChatGPT copy? It won’t take you long. It just needs a quick polish. Thanks.” We’re getting more of these sorts of enquiries. Simple enough? Maybe not. Let’s run this enquiry through our new CaboodleGPT AI, which applies a level of empathy and nuance to briefs and copywriting that ChatGPT can’t quite manage.

Helping WA find the force: Interviewing Yoda and more.

Helping WA find the force: Interviewing Yoda and more.

Our friends at FutureNow and Tourism WA handed us a brief we were made for – conducting one-on-one interviews with the cream of the tourism, hospitality and events crop to create a suite of authentic occupational case studies.

Bringing authenticity to user-centred career guides.

Bringing authenticity to user-centred career guides.

Creating case studies that give a true-to-life representation of real-world careers, we interviewed more of Western Australia’s brightest guiding lights in media and publishing; print and graphic arts; visual art and design; performing arts; screen; digital technology; galleries, museums and libraries; sports, fitness and recreation; and racing and equine.

Throwing some clayfulness at product descriptions.

Throwing some clayfulness at product descriptions.

Our brief was to write three product description pages for Palinopsia Ceramics - a passion brand that bangs the no-ho-hum drum. We knew this was a client and a project we were going to love. See what took shape.

The Goldilocks of occupational profiles: Just enough to engage and inform.

The Goldilocks of occupational profiles: Just enough to engage and inform.

FutureNow approached our copywriters with a mission to help people of all ages navigate and feel positive about their career decision-making journey, and we got to work on shaping the whole feel of that first introductory step.

We’re loving ‘Now you know what's behind that quokka smile.’

We’re loving ‘Now you know what's behind that quokka smile.’

It’s a dream job and always a huge pleasure working with the content management team at Tourism Western Australia. But it really was a big privilege for Caboodle to contribute to the special edition eDM for the launch of the new brand for Western Australia – Walking On A Dream.

Holy sea cow! You had us at ‘fluffy pink pom poms.’

Holy sea cow! You had us at ‘fluffy pink pom poms.’

Once the borders opened, Tourism Western Australia called on our copywriters to keep fuelling WA’s appetite for adventuring at home, as well as reminding east coasters and Kiwis of those dreamscapes they’d experienced vicariously via Insta during covid.

A case study on case studies.

A case study on case studies.

The Healthengine B2B marketing team called on Caboodle to write a suite of GP and dental case studies and create a template their own in-house team could adopt going forward. They were keen to embrace a more editorial approach, so we gave them a formula that allowed for plenty of creative freedom.

Caboodle and the planet win! And apologies in advance if you have kids.

Caboodle and the planet win! And apologies in advance if you have kids.

Paul (the tall half of Caboodle) submitted an entry in Future Super’s billboard competition and (drum roll) he won! Find out more about Future Super and take a closer look at the ad.

The 404 error page that made a prospective client smile (and get in touch).

The 404 error page that made a prospective client smile (and get in touch).

A while ago, I wrote about how our out-of-office reply won some new business. A nice little story and, more importantly, proof that the words you choose matter, wherever those words are. Well, a similar thing happened with a new business enquiry last week, courtesy of our 404 error page.

Is ‘fav’ a word? And should you be using it instead of 'fave'?

Is ‘fav’ a word? And should you be using it instead of 'fave'?

English is a complex, constantly evolving language, and the interwebs and socials are expediting its evolution. In a world where emojis are almost universally accepted in our digital-English lexicon, should we just accept all of these changes? Intrepid copywriter, Paul Leonard, looks at the social-inspired phenomenon of ‘fav’ in a carefully considered analysis of our language and times.

Don’t have a USP? Turn your brand voice into one.

Don’t have a USP? Turn your brand voice into one.

In a world where USPs – genuinely unique points of difference – are increasingly hard to find, it’s not always WHAT you say about your business, but HOW you say it that will open customers’ hearts, minds and wallets. Turn your brand voice into a USP.

All the essential and “nice touch” touchpoints for communicating your impact

All the essential and “nice touch” touchpoints for communicating your impact

There are several touchpoints where prioritising and communicating your impact and progress is essential, and plenty of optional extras that add a nice touch to help your community feel more connected to your cause and more compelled to keep supporting your work.