Getting an industrial vehicle hire brand moving in the right direction.

Client: a-fleet, Australia

Situation: a-fleet provides industrial vehicle hire solutions for mining, civil and construction organisations across Australia. However, the brand had evolved organically, responding to clients’ needs, without much strategic thoughts about the a-fleet brand and where it was heading.

Brief: Create a messaging platform that clearly defines the a-fleet brand for employees and clients alike, providing a solid foundation for all marketing materials and the ongoing growth of the business.

Deliverables: Our freelance copywriters in Perth developed a new vision statement, mission statement, values, brand voice and, subsequently, wrote website content for the new a-fleet website, promotional video and marketing collateral, including eDMs and a brochure.

Thanks so much – it’s great work!
— Paula Dennis, Marketing Manager, a-fleet

Check out our website copywriting for a-fleet...

Or the new mini-brochure we wrote...

Want some messaging and copywriting advice? Then contact our freelance copywriters in Perth for a no-obligation consultation.