Extraordinary words for extraordinary Western Australia.

Client: Tourism Western Australia

Situation: The great Australia state of Western Australia (WA) is huge, with so much to see, do and explore.

Brief: Write compelling descriptions for over 1,000 destinations and attractions, including hundreds of 350-word descriptions for the Australian Tourism Data Warehouse, then edit them down to fit a 150-character limit for the destinations and attractions throughout WA… all while maintaining the integrity of the Tourism Western Australia brand voice.

Deliverables: Check out the online content our freelance website copywriters wrote for the Tourism Western Australia app and mobile website.